What you are doing to engage the emerging demography of digital consumers. Considering the change in content consumption patterns, monetizationPublishing models and consumer channels, enterprises need to differentiate to sustain and grow their business.Today, it's all about relevance–how up to date your business is with the rapidly evolving marketplace.Publishing enterprises are being disrupted with the growth of digital content aggregators, search engines and social content platforms. Customer-facing facets like product configurations, content services and pricing models have changed drastically.
Chances and Challenges
Shifting to digital : This necessitates a change from print-centric editorial processes and systems, to an integrated view that is agnostic of delivery channels.Information is available anytime, anywhere–allowing consumers to access content at their convenience.With context-centric advertising also on the rise, there will be an all-pervasive change in content repositories, editorial team structures, advertising offerings, and customer data–compelling publishers to deliver products and services for new consumer needs.
New commerce: Once consumers make a purchase, they want content to be available through all their devices, and the channels they choose. Business models of the future necessitate disaggregation of content into the most modular components–that can be combined without restrictions into packages appropriate to product needs. Ensuring media neutrality in consumer experience requires commerce platforms that enable product teams to create flexible solutions addressing customer needs across delivery channels; and to provide seamless recognition of revenues based on consumption patterns.
Seamless delivery: Enterprises are witnessing a rapid rise in the popularity of mobile devices and search-engine-enabled content discovery–which have devalued delivery through portals. This makes it critical for content delivery platforms to be search-engine-optimal and seamlessly integrated with social tools. Also needed are delivery mechanisms that are not purpose-built to each channel–they must be open to expose content as a service; and flexible enough to integrate with tools and applications as and when they emerge.
Community engagement: Enterprises must engage and empower customers by deploying feature-rich social networking platforms.Customers are no longer passive recipients of information–they are part of a social content ecosystem.
How GlobalView delivers business value
By blending consulting, technology and sourcing, Global View creates measurable outcomes for publishing enterprises in three ways: business transformation, accelerating innovation and efficient operations.