Consumer Package Goods Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost.Examples include non-durable goods such as soft drinks,CPG toiletries, and grocery items.It is the ability to evolve with the mobile, socially aware consumers and understand their habits — quickly and accurately — that will empower enterprises. With this empowerment, they can effect change and predict demand patterns, as well as engage, convert, and retain consumers — both at home and in-store.

Chances and Challenges

Optimal pricing : Today, well priced is well begun. With multichannel strategies in place, CPG enterprises also have to get real-time about user requirements. Using analytics to understand shopper trends at the point of purchase and then integrating it with the entire value chain — from sourcing, and back to point of sale — can create a more efficient business model and engender consumer loyalty, while paving the way for enhanced profitability.

Markets issuing : Even as emerging economies are providing windows to accelerate growth and increase margins, they are being evaluated against a variety of dimensions — a largely untapped consumer base that will require unique supply chain solutions, finding the right talent and resources. While global capacity and the flow of capital are additional variables, sustained growth in new markets calls for innovation hubs, smart sourcing, and re-engineered technology platforms and business processes.

How Global View delivers business value

We,Global View blend our expertise in consulting, technology, and sourcing to help our clients solve complex business challenges and unlock their value levers, by creating outcomes in three key areas: business transformation, accelerating innovation, and efficient operations.