Entertainment & Media
Entertainment and Media
Entertainment & Media Digital consumer experiences are a synthesis of all the interactions of actual or potential customers. This extends from the advertising that precedes direct mediainteraction, the interaction with the product, to post sale follow up and resulting repeat purchases. Shifting consumer expectations have dramatically altered revenue sources; from traditional format to new digital streams. Success in this environment requires business and technology innovation at a pace that has not been witnessed before.Today, media and entertainment enterprises are navigating some of the biggest shifts ever witnessed in technology, culture and business models–from adoption to preference, from fragmented audiences to convergent industries, from emerging economies to game-changing new players.
Chances and Challenges
Defending Intellectual Property Rights (IPR): Today's digital media ecosystems have created roadblocks in Intellectual Property Management (IPM) and royalties: calculations and payments are more complex than ever. The result? A bottom-line disadvantage–which can be turned around with technology solutions that help safeguard, manage and monetize assets.
Growth in expenditure of digital media: With increased pressure to deliver across multiple channels, enterprises with the right mix of relevant IT infrastructures and sustainable solutions–across the content supply chain–will ride the digital tide.From the XY generation that wants to watch TV shows online, to the mature banker who likes his investment updates on his smartphone–content needs to be delivered on platforms that match the consumer's lifestyle.
How GlobalView delivers business Value:
Global View provides end-to-end content value chain solutions and services for the media and information services industry. From content creation and management to publishing and distribution, we have the capabilities to build, deploy and support the appropriate solutions to meet your needs.
Our domain-based offerings comprise solutions, platforms and consulting services are Advertising and New Media,Broadcasting and Cable,Entertainment (Film, music and gaming),Publishing.